Everyone has a brand. From the part-time artist selling on Etsy to the local musician. From entrepreneurs to speakers and coaches. Even those in the corporate world. So how do you stand out? Here are some areas to start thinking about and how they can be molded into a brand and are unique to only you. That is your art. As a Personal Branding Photographer, I take a look at these with every client so we can formulate a plan to create imagery that is the perfect fit for their brand.
Service and Skills
What do you sell or provide as a service, or skills in corporate settings? Is it solving a problem or helping someone get through a block? Often we think of the tangible things we provide. The paintings, the music, the widget we sell. However, there is more to that than the thing itself. How does it make our clients feel when they experience your service, use your product, or work with you on a project? You can craft these things for your clients through messaging, imagery, and the thorough experience they have with you.
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Personality
Your personal brand personality is what will attract, and sometimes repel, people. From how you speak and write to how you interact with people. That is what you want. Think of your brand as if it were a real person. This “brand persona” is directly related to you as a person and how you want your clients to experience you. How would it talk? Is it witty or calming? Inserting this persona into your writing on your website and into the imagery you show will provide the best first impression for people when they land on your website or meet you in person. Images are a great way to show your brand’s persona.
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Visuals
This is last for a reason. Many people think branding is the logo, colors, and fonts you choose. While that is part of the whole picture it stems from what is mentioned above. Colors, fonts, and design are meant to help elicit emotions and should be aligned with the service you provide and the persona behind the brand. Colors and design can be incorporated into the images as well. Clothing can be “on brand” in the color scheme. Props and your workspace can be used. Even the composition of the image can fit your brand’s design aesthetics.
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All of these components influence each other as you work through them. It is important to really understand what your brand represents.
