Personal Branding for Health and Wellness Professionals

How can Personal Branding for Health and Wellness Professionals set you apart from your competition and attract the right people to your business? Let’s discuss.

First of all your approach, personality, values, and how you speak are a large part of your brand and maybe the majority of it. These brand attributes are crucial for how your customers perceive the work you do and how they will talk about your business to others. Having images that translate that brand helps tell that story.

Your Brand

From massage therapists to fitness instructors the breadth of the industry is vast. Add in the unique individual approach and personality of each person and it can become a lot. This discussion is important for you to have with your photographer when doing a personal branding portrait session. Your preferences, values, and voice can be brought into the imagery in many different ways from lighting, wardrobe, backgrounds, and locations.

Looking back a previous session with Lynn Teo who is an acupuncturist, massage therapist, and yoga instructor. We met to discuss what she needed the images for and how she wanted to be portrayed. The dark background was her choice as it was a part of the wide range of personalities and interests she has. And was in contrast with the brighter portraits we also captured.

Props

Bringing items to include in your photos can add a lot of dimension as well and adds to your brand’s story. This also gives you something to interact with while being photographed which can help with nerves and the mind getting stuck on what your left pinky might be doing. Allowing you be more present and in your element, in your art if you will.

Crystal and Peter, husband and wife, who also work alongside each other chose to bring several props. Showing the nutritionist and fitness instructor sides of their business. Their sides of the business are also different in their brands.

Let’s talk more about Personal Branding for Health and Wellness Professionals and how it can elevate your business.