Elements of a Headshot

While a headshot is just a photo of your head and shoulders by definition, that doesn’t mean it has to be stiff. So what are the major elements of a headshot that can help you stand out and be seen?

Your Face

A headshot should have your face in more than 50% of the frame because it is primarily used for social media profile photos or online company directories which are more often viewed on small devices. The idea of the headshot is to show your face so people can connect with you or recognize you before meeting in person. If a photo shows more of the body or is pulled back or has bad lighting this can reduce the impact you can have with a great headshot.

Another tip is to have your face be straight onto the camera with an engaging expression as if you were in conversation or are meeting someone for the first time. This subtle body language shift makes it more engaging and pulls the viewer in to want to know more.

Background

Is it a natural setting with trees, or an urban view? Or maybe even just a plain wall or color. Whatever you choose should not compete with your face. Meaning if the background is busy with cars or people that can be clearly seen then the viewer’s eye will get distracted and you can lose that connection they have with your expression and face.

One option is to have the background blurred out so there isn’t anything recognizable. The brain will want to create things in the background if shapes are too close to a familiar object, detracting from your intention of showing your face.

Remember, simple backgrounds can make for powerful portraits.

Pose and Body Language

This can sometimes not be seen but can still translate into the overall energy and vibe the viewer will get. when talking with someone in person a stiff, tense, body gives off apprehension or anxiety. The pose and body language in your headshot can give the viewer’s brain a message even if it can’t be fully seen. Crossed arms, for example, can mean powerful, closed off, or hard to get to know. If that is your intention for your headshot then you nailed it. However, the vast majority don’t want that to be their first impression.

Our brains read more into body language and expressions than words so utilize that strength and show up as you intend. A good photographer should be able to help you with posing and getting into a natural pose.

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