Cohesive Headshots for Small Business

Running a small business with staff can be challenging especially when it comes to brand consistency. Your products and service are top-notch but your online presence may need a little work. Investing in cohesive headshots of your staff and employees can set your brand and business apart by providing an extra level of professionalism.

Whether you are just a leadership team for a nationwide manufacturing company or a small boutique jeweler having a crafted look to your brand is important. Visual consistency aside, there are other reasons it makes sense to have professional headshots done for your business.

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Customer Connection is Key

It’s so easy to just get photos from your employees since everyone has a camera in their pockets. But, you risk showing a disjointed effort in sharing the people behind your business. Often times those people are the ones who are doing all the work with your customers. They are the face of your brand through their customer interactions. Portraying a sense of unity amongst the staff shows your clients who they will be work within their best light. Not some awkward selfie that was too close up next to a headshot that was under trees and full of green. Your brand is so much better than that and deserves cohesive headshots of your staff, your greatest assets.

Time is Money

Investing time and money in headshots for your business may seem like too much. Compare that to the time it takes for each individual to submit their own photo, then maybe missing the deadline and having to track them down for days. The hour or two needed to get the images needed is a lot easier knowing they will all look great and match your brand aesthetic. Saving you time behind email and phone calls with your staff to get their photos in.

Cohesive Headshots and Brand

You may have already put some work into what your brand looks like. From colors and fonts to messaging and web design. There is more to your brand identity than just those graphic elements. Your imagery can be an essential part of that as well. Incorporating a wardrobe color palette for the headshots that ties into brand colors will meld the graphic elements with images into the ultimate brand aesthetic. Even discussing how expressions and posing can be utilized to give the viewers the impression of what it is like to work with your business. It’s all part of your brand package that you present to your clients so they can connect with what you are about.

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The first step is all about getting to know your business and brand so we can put together the best approach for capturing your staff. Schedule a call with me to talk through what can be done for you and your team so we can get your cohesive headshots for your small business.